Legal // Privacy Policy
Privacy Policy
What we collect, why we collect it, and the control you have over your data — written to meet GDPR, UK GDPR, and CCPA/CPRA.
Last updated: June 1, 2026
The short version
Your data, in plain English
- We collect what you give us (email, contact messages, purchase details) and basic technical data your browser sends automatically.
- We use it to deliver content and products, run the site, send our newsletter (with your consent), and show advertising.
- We use cookies and third parties like Google Analytics and Google AdSense — including Google's DART cookie. See our Cookie Policy.
- We never sell your personal information for money.
- You can access, correct, delete, or export your data, and opt out of marketing and ad personalisation at any time.
Overview & scope
This Privacy Policy explains how looktoai.com ("we", "us", "our") collects, uses, shares, and protects personal information when you visit the site, subscribe to our newsletter, contact us, or buy a digital product. For data-protection purposes, we act as the data controller of the personal information described here.
Information we collect
Information you give us
- Contact & newsletter: name and email address when you contact us or subscribe.
- Purchases: name, email, billing details, and order history. Card payments are processed by our payment providers — we do not store full card numbers.
- Communications: the content of messages you send us.
Information collected automatically
- Usage & device data: IP address, browser type, device, operating system, pages viewed, referring URLs, and timestamps.
- Cookies & similar technologies: as described in our Cookie Policy.
Information from third parties
Our analytics and advertising partners (e.g. Google) may share aggregated or pseudonymous data with us. Our checkout provider shares order and payment-confirmation data.
How we use your information
- Deliver, operate, secure, and improve the site and its content.
- Process orders and deliver digital products and receipts.
- Respond to your enquiries and provide support.
- Send our newsletter and updates where you have subscribed (you can unsubscribe anytime).
- Display and measure advertising, including personalised ads where permitted.
- Analyse traffic and trends to understand what's useful.
- Detect fraud and comply with legal obligations.
Legal bases for processing (GDPR / UK GDPR)
Where GDPR or UK GDPR applies, we rely on the following lawful bases:
| Processing activity | Lawful basis |
|---|---|
| Delivering digital products and fulfilling orders | Performance of a contract |
| Responding to enquiries you initiate | Legitimate interests / pre-contract steps |
| Sending the newsletter and marketing | Consent |
| Analytics, advertising & non-essential cookies | Consent |
| Site security, fraud prevention & basic operation | Legitimate interests |
| Keeping records, tax & accounting | Legal obligation |
You may withdraw consent at any time without affecting processing already carried out.
Cookies & tracking technologies
We use cookies and similar technologies for essential functionality, analytics, and advertising. Non-essential cookies are only set with your consent via our cookie banner.
Google AdSense & the DART cookie. Third-party vendors, including Google, use cookies to serve ads based on your prior visits. Google's use of the DART cookie enables it and its partners to serve ads based on your visits to this and other sites. You can opt out of personalised advertising via Google Ads Settings. Full detail is in our Cookie Policy.
Advertising & analytics partners
We work with third parties who process data on or alongside the site, including Google Analytics (traffic measurement) and Google AdSense and its certified partners (advertising). These partners may use cookies, device identifiers, and similar technologies subject to their own privacy policies.
How we share information
We do not sell your personal information for money. We share data only with:
- Service providers (processors): hosting, email/newsletter, checkout and payment, analytics, advertising, and security vendors, acting under contract on our instructions.
- Legal & safety: where required by law, to enforce our terms, or to protect rights, property, and safety.
- Business transfers: in connection with a merger, acquisition, or sale of assets, subject to this Policy.
Data retention
We keep personal information only as long as necessary for the purposes it was collected, or as required by law.
| Data type | Retention period |
|---|---|
| Newsletter subscriber data | Until you unsubscribe, then deleted within 30 days |
| Contact form messages | Up to 24 months after the enquiry is resolved |
| Order & transaction records | As required by tax/accounting law (typically 6–7 years) |
| Analytics data | Up to 14 months (or as configured) |
| Server & security logs | Up to 12 months |
| Cookie consent records | Up to 12 months |
International data transfers
We and our service providers may process data in countries outside your own, including the United States. Where we transfer personal data out of the EEA or UK, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses (SCCs), the UK International Data Transfer Addendum, or adequacy decisions, to ensure your data remains protected.
Your privacy rights
If you are in the EEA / UK (GDPR)
You have the right to access, rectify, erase, restrict, or object to processing of your personal data, the right to data portability, and the right to withdraw consent. You may also lodge a complaint with your local data-protection authority.
If you are in California (CCPA / CPRA)
You have the right to know what personal information we collect, to access and delete it, to correct inaccurate information, and to opt out of any "sale" or "sharing" of personal information for targeted advertising. We do not sell personal information for money, and we will not discriminate against you for exercising these rights.
How to exercise your rights. Email privacy@looktoai.com or use our contact page. We may need to verify your identity, and we will respond within the timeframe required by applicable law.
Children's privacy
The site is not directed to children under 16, and we do not knowingly collect personal information from them. If you believe a child has provided us personal data, contact us and we will delete it.
Data security
We use reasonable technical and organisational measures — including encryption in transit (HTTPS), access controls, and reputable processors — to protect your data. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
Changes to this Policy
We may update this Privacy Policy from time to time. The "Last updated" date reflects the latest revision, and material changes will be highlighted where practical.
Contact us
For any privacy question or request, contact us at privacy@looktoai.com or via our contact page.
Privacy contact
looktoai.com · Privacy: privacy@looktoai.com · General: hello@looktoai.com
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