Legal // Cookie Policy
Cookie Policy
What cookies are, which ones looktoai.com uses, and how to control them — including advertising cookies from Google.
Last updated: June 1, 2026
The short version
Cookies, briefly
- Cookies are small files that help the site work, remember preferences, measure traffic, and show ads.
- Essential cookies always run. Analytics and advertising cookies only run with your consent.
- We use Google Analytics and Google AdSense (including the DART cookie) for measurement and ads.
- You can change or withdraw consent anytime via our cookie banner, your browser settings, or industry opt-out tools.
What cookies are
Cookies are small text files placed on your device when you visit a website. They let a site recognise your browser, remember settings, and collect information about how the site is used. We also use similar technologies such as pixels, tags, and local storage, which we refer to collectively as "cookies".
Why we use cookies
- To make the site function and keep it secure.
- To remember your preferences, including your cookie choices.
- To understand how visitors use the site so we can improve it.
- To deliver and measure advertising.
Types of cookies we use
| Category | Purpose | Examples | Duration |
|---|---|---|---|
| Essential | Core functionality, security, cart and checkout, consent storage | Session, security, cookie-consent | Session – 12 months |
| Functional | Remember preferences and settings | Language, display options | Up to 12 months |
| Analytics | Measure traffic and usage | Google Analytics (_ga, _gid) | Up to 24 months |
| Advertising | Serve and measure ads, limit repetition | Google AdSense, DART (__gads, IDE) | Up to 13 months |
Third-party cookies
Some cookies are set by third parties whose services appear on our site. These parties control their own cookies under their own privacy policies. The main ones are Google (Analytics and AdSense) and our checkout/payment provider. Embedded content (such as videos) may also set cookies.
Google AdSense & the DART cookie
Google's advertising cookies. We use Google AdSense to display ads. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website and other sites. Google's use of the DART cookie enables it and its partners to serve ads to you based on those visits. You can opt out of personalised advertising by visiting Google Ads Settings, and you can review Google's practices at policies.google.com/technologies/ads.
Managing & disabling cookies
You can control cookies in several ways:
- Our cookie banner: accept or reject non-essential cookies, and change your choice at any time.
- Your browser: block or delete cookies in your browser settings. Note that blocking essential cookies may break parts of the site.
- Industry opt-outs: manage advertising cookies via aboutads.info (US) and youronlinechoices.eu (EU).
- Analytics opt-out: use the Google Analytics Opt-out Browser Add-on.
Do Not Track
Some browsers send a "Do Not Track" signal. Because there is no agreed industry standard for responding to these signals, we do not currently respond to them, but we honour the cookie choices you make through our banner and the opt-out tools above.
Changes to this Policy
We may update this Cookie Policy as our cookies or the law change. The "Last updated" date reflects the latest revision.
Contact
Questions about our use of cookies? Email privacy@looktoai.com or use our contact page. See also our Privacy Policy.
Cookie contact
looktoai.com · Privacy: privacy@looktoai.com
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